By San Antonio SEO expert Wayne Baumgarten
SEO is a very wide subject, ranging from steps that are very simple to steps that are very complex. Very few clients that I have ever met have really understood a few important points about SEO, especially as regards dental marketing where SEO can be extremely important.
SEO must start simple:
Firstly SEO runs from simple to complex, but always the most important points are the simple points. If you feel you are being hammered with strange SEO terms, then you are probably talking to the wrong SEO expert.
Things like regular blogging about the subject you are trying to rank for is easy to do, easy to understand. And it is an important fundamental.
There is a heirachy of importance with the most simple steps being the most important ones to start out with. There is little reason to “optimize your h1 tags” if you are not publishing steady blog posts on your website to keep the content fresh and the website alive.
Consult with Trusted SEO Resources:
I have never been able to understand why people seeking to understand best practices do not go to google and read their comprehensive seo guidelines. The right place to start is to read the rules set by the people who made the rules. Read them twice. Nowhere do they mention anything complex or incomprehensible. These rules give a great understanding of SEO and why it is so important. Check out the Google SEO starter guide. Two other very trusted websites are searchengineland.com and moz.com.
Hire People Who Have Number One Websites for competitive terms
I have a number one websites for competitive terms and I have a number of them. If you are going to hire an SEO expert, please hire someone who can tell you to search a specific term and one of their websites comes up. Too many SEO experts do not have a wide range of high performing websites to point to.