San Antonio Web Design
Expansion Web Design is division of San Antonio Website design company Cook Profitabiilty Services, a boutique website design and internet marketing company. We completely evaluate our performance on simple metrics. How many customers this month, compared to how many customers last month, and how many sales or sign ups did that result in. We work on the basis that good internet marketing can take any website and at least double the business that site is generating.
It starts with good website design and that starts with a clear analysis of the website and its purpose. What is your website for? If it is going to earn its keep, what does it have to do? Once you have clearly deliniated what you want from your site, it is possible to chose the best kind of site for that purpose.
Different Website Formats for Different Purposes
The most flexible and most efficient is the CMS website. This is our speciality. We believe in website design that works for the client. CMS websites put you in control of your site. We are not interested in spending hours and hours re-coding your site each time you need to make a change. We are interested in competitive web site design. And that means the website must be able to be updated at a moments notice, to stay abreast of changing markets. CMS Websites are the new cutting edge of the internet and we believe that they will become “Web 3.0”.
Of course there are many variations in websites. Some are e-commerce. Others such as for a photographer or artist need to have extensive image galleries. However all these needs and many more can be accomodated and still allow the owner the ability to update their website at a moments notice with new images, new text, new pages and much more. But for great San Antonio Web Design, you have come to the right place.
Beauty Versus Practicality
Your website must draw new customers in and make them comfortable buying your product or the products you are advertising. It must also be able to service existing customers and make it easy for them to continue being your customer. Sites that are hard to navigate, slow or overly complex do not invite continued use, and will never be able to pull their weight. There is a very specific balance between artistic quality and the functionality of a web site. We can help you to find yours. We belive that there is a very simple equation that determines the correct balance. Design elements should have enough impact and quality to communicate your specific message. Design elements should never distract from the main communication you are trying to get across. Your site has a specific message to communicate or you would not be paying to keep it there. The design carries the message to the customer. We are confident we can find your “fit”.
Just a Website is Not Enough
That’s right. A website is most definitely not enough. Here are the important steps to make your website a website.
Market Research: Before you even chose your domain name, you must do at least one important research step. Normally in any business, there are one or two key words that people looking for your service or product will type that will (hopefully) bring them to your site. You dramatically increase your chances of being found if your domain name includes those words. For example if you are a San Antonio doctor, your best “find factor” would probably come from www.sanantoniodoctor.com or some variation of that. Once you have established the most important words that your customers are using to search for you on the web, these words get tied in every single aspect of your website. If the company that builds does not do this, no matter what you do, your website is just never going to perform well. Those keywords get used when chosing a domain name, when writing the content for your pages, and in many other ways.
Building the Website: Building a website can be done with or without care to its future performance. Ideally, each website page is not “cookie cutter” made but rather is optimized to attract its own interest. The website page is carefully crafted so that it has its own subject, and is designed to perform well in searches for that subject. We stand out amoung the San Antonio web design companies as someone who can be trusted to get a great design that also performs well.
Registering the Website: And once the website is completed, it still has to be registered with all major search engines and directories. This is not a brush off, but when done should be done in conjunction with each of the major search engine’s webmaster tools, so that your website is analyzed by the search engine for errors. Additionally full analytics need to be set up, so that you can see how your website is performing and make changes to the site based on how the site overall, and different pages are performing. Without a good analytics set up, this becomes guesswork.
My Web Site needs a Database? When a person visits your website, and enters his or her information in your Contact Us page, you need to reliably capture that persons information so that you can send the person periodic emails. This is a vital part of developing future business, and unless you specifically require it, lower end website developers do not include this in your website, an omission you normally discover only after many months have passed and you have already lost the information for many potential customers.
Website Design for Health Industry: You may also be interested to visit our sister company building websites for dentists and other health professionals. You can see some examples of user editable websites and also find out more about how they work.
And so it goes: And there are further steps to take to ensure that your website is not only operational but also visible. Contact us today and let us guide you to a really effective and economical website