Writing and Editing

Writing content for a web site is not hard. But as the saying goes "Easy reading is the hardest writing". In fact the best person to write the initial web site content is you.  If you pay for anything, pay for editing services and write the basic content yourself. There is a very good reason for this. A copy writer is not the person with the years of experience dealing with the subject. And guess what? Customers can tell the difference in seconds. Years of experience and familiarity shine through and give your web site an authenticity and value. So our advice is – you write the basic website content and we will edit it and smooth it off.

Web Site Design- Writing Content for other Computers To Read?

There is a second part to this. If you are writing for web pages, your writing has to communicate to two very different audiences. The first audience is, of course, your customers. The second and less well known audience for your writing skills are the computer programs that are used to rank your web site for search engines such as Google. These ranking programs are the heart and soul of internet marketing and your website needs to measure up when they come by. These computer programs "read" each of the pages in your web site and rates each one of them. There are no real people involved in that process. There is a very definite skill in being able to write to both audiences at the same time. But in the end the website if for the customers, and the information about authenticity and value of content still applies. When writing for your website, you should still write it. But then we will edit it so that the computers programs will understand that your web site is the most important and best, and deserving of high marks in their ranking system. That’s the part of the service we provide.

Also having a lot of content your customers or visitors will find interesting is valuable too. And we can help there too. By locating copyright-free articles and other sources of valuable content, we can can make your website a more interesting experience for those who visit.

Press Releases to Support Your Web Site

This is a specialized type of writing and our Pulitzer-prize winning journalist can work with you to ensure that your press releases bring your web site the attention it deserves.