Our dental marketing company is Cook Profitability Services, with seven years experience working for dentists all through Texas and across the United states. We have helped a ton of dentists to get great rankings and to drive tons of new business.
The Internet Marketing portion of your strategy is completely tied to your dental web wite design. Your website is a portal into your dental clinic. Customers need to be able to find it. The better designed, the more carefully optimized, the better it will perform. In fact, there are many Internet marketing companies that focus almost entirely on optimizing your website. The job however comes in two parts. First, the passive. This is website design that will help the site to be found. Secondly, pro-active. This is the pay per click advertising, the media releases, the collection of customer email address, the cultivating of inbound links and the thousand other imaginative ways you can actively drive business into your website. These two uses of the internet, what I refer to as active and passive, are a vitally important part of your overall dental marketing plan.
What is Good Dental Marketing?
When it comes right down to it, once you have identified a need that you have the will and skill to fill, dental marketing is simply finding ways to collecting up the names and contact information of people who may need or want your services. Then ensuring that they know about it, how valuable it is to them, and where to get it. Good dental marketing means making sure that in all the places where your potential customers go looking for your services, your clinic and its value proposition is immediately visible. You services must be visible, attractive and available to them. And preferably well in front of your competitors offerings.
Ground Zero for Dental Marketing
Marketing is the connection to your customers. OK, you will be told to buy billboards, get a new slogan, and a hundred other things to improve your dental marketing. But this is actually approaching dental marketing from exactly the wrong direction. Good marketing is approached by analyzing what you have and where is it already coming from. For example, How many new customers do you get each month and how did they hear about you? Of these how many are referrals from satisfied existing customers? Is the revenue from your already existing customer base rising or falling? Just looking to see what is happening and why is your first and most important step to developing a strong marketing strategy. From there you can work to repair the sources of business that are failing and even more importantly, reinforce the successful ones. Without accurate and meaningful metrics, your strategy is doomed right from the start.
San Antonio Web Design and Internet Marketing Services
We are highly skilled dental marketing professionals who can take any business and rapidly map out the vital metrics, determine the most effective strategy and get it done. We are all about value to you as the customer. As soon as you add meaningful metrics into the mix, you get a whole new level of honesty. Your big question has to be “Is this hotshot PR guy I hired PRing ME?” What you need is the cold hard facts that tell you whether what is being done is effective or not. When you need cold hard facts and solid results, call us.